This Privacy Policy applies between you, the User of this Website, and Unconventional Conventions Ltd, the owner and provider of this Website. Unconventional Conventions Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.
This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://feeltheforceday.com/policies-and-terms-conditions/.
Please read this Privacy Policy carefully.
Definitions and Interpretation
1. In this Privacy Policy, the following definitions are used:
Data collectively all information that you submit to Unconventional Conventions Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Data Protection Laws any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;
GDPR the UK General Data Protection Regulation;
Unconventional Conventions Ltd, we or us Unconventional Conventions Ltd, a company incorporated in England and Wales with registered number 15883346 whose registered office is at 7 Alder Road, Hampton Hargate, Peterborough, Cambridgeshire, PE7 8BU;
User or you any third party that accesses the Website and is not either (i) employed by Unconventional Conventions Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Unconventional Conventions Ltd and accessing the Website in connection with the provision of such services; and
Website the website that you are currently using, www.feeltheforceday.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
2. In this Privacy Policy, unless the context requires a different interpretation:
- the singular includes the plural and vice versa;
- references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy;
- a reference to a person includes firms, companies, government entities, trusts and partnerships;
- “including” is understood to mean “including without limitation”;
- reference to any statutory provision includes any modification or amendment of it;
- the headings and sub-headings do not form part of this Privacy Policy.
Scope of this Privacy Policy
3. This Privacy Policy applies only to the actions of Unconventional Conventions Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
Additional clarification (volunteers and event participation): This Privacy Policy also applies to personal information collected and processed for volunteer recruitment, onboarding, compliance, shift/event participation and related administration, whether gathered via this Website, in person, by email or through associated third-party systems used to help us run events.
This includes volunteers, crew, contractors, traders and other registered participants where we create accounts, collect information through forms or manage participation through our systems.
4. For purposes of the applicable Data Protection Laws, Unconventional Conventions Ltd is the “data controller”. This means that Unconventional Conventions Ltd determines the purposes for which, and the manner in which, your Data is processed.
Data Collected
5. We may collect the following Data, which includes personal Data, from you:
- name;
- date of birth;
- gender;
- contact Information such as email addresses and telephone numbers;
- demographic information such as postcode, preferences and interests;
- financial information such as credit / debit card numbers;
- web browser type and version (automatically collected);
in each case, in accordance with this Privacy Policy.
Additional data used for volunteering and event participation (where applicable):
Where you apply to volunteer, participate in an event, or where we create or manage an account for you in connection with events, we may also collect and process additional information such as:
– emergency contact details and emergency contact relationship;
– availability information, role preferences, assigned roles, shift allocations and attendance/check-in records;
– safeguarding or conduct-related reports or concerns (where necessary and appropriate to record);
– health and access information you choose to provide so we can make reasonable adjustments or manage safety (for example mobility needs, access requirements, or information relevant to your safe participation);
– training, briefing and compliance acknowledgements (including quiz results and completion status);
– communications between you and the event team relating to volunteering or event participation.
We will only collect what we reasonably need for event delivery, safety, safeguarding and administration, and we aim to minimise the amount of personal data collected.
How We Collect Data
6. We collect Data in the following ways:
- data is given to us by you; and
- data is collected automatically.
Data That is Given to Us by You
7. Unconventional Conventions Ltd will collect your Data in a number of ways, for example:
- when you contact us through the Website, by telephone, post, e-mail or through any other means;
- when you register with us and set up an account to receive our products/services;
- when you complete surveys that we use for research purposes (although you are not obliged to respond to them);
- when you enter a competition or promotion through a social media channel;
- when you make payments to us, through this Website or otherwise;
- when you elect to receive marketing communications from us;
in each case, in accordance with this Privacy Policy.
Additional examples (volunteers and event participation):
We may also collect Data when you complete a volunteer application form, onboarding form or compliance quiz, when you confirm acknowledgements of policies and briefings, or when you provide information required to support your participation in an event (for example access requirements or emergency contact details).
Data That is Collected Automatically
8. To the extent that you access the Website, we will collect your Data automatically, for example:
- we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
Our Use of Data
9. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
- internal record keeping;
- improvement of our products / services;
- transmission by email of marketing materials that may be of interest to you;
- contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;
in each case, in accordance with this Privacy Policy.
Additional uses (volunteers and event participation):
Where you volunteer or participate in events, we may also use Data to:
– process applications and manage onboarding and eligibility (including confirmations and reminders);
– allocate roles and shifts, manage event-day operations and contact you about your participation;
– manage safety, safeguarding and conduct (including receiving, recording and responding to concerns appropriately);
– provide joining instructions, briefings and access to event information within your account;
– record policy acknowledgements and compliance outcomes needed for safe delivery of the event.
10. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
11. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
- soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
- for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
- if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
12. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
Lawful Basis for Processing
Additional clarification (how we justify processing under UK GDPR):
Depending on what we are doing with your Data, we rely on one or more of the following lawful bases:
– Performance of a contract (or steps to enter a contract): for example when you register for an account, purchase products or tickets, or use services that require account administration (see clause 12).
– Legitimate interests: for example to run and improve our website, manage internal records, support event delivery and communicate operational information. Where we rely on legitimate interests, we balance our interests against your rights and you can object in certain circumstances (see “Your rights”).
– Consent: primarily for direct marketing by email and for any other processing where consent is required. You can withdraw consent at any time (see “Your rights”).
– Legal obligation / vital interests: where we need to process data to comply with legal requirements or to protect someone’s safety. This may apply in limited circumstances for safety, safeguarding and incident response.
If you are unsure which lawful basis applies to a particular situation, contact us and we will clarify.
Who We Share Data With
13. We may share your Data with the following groups of people for the following reasons:
- any of our group companies or affiliates – to ensure the proper administration of the website and business;
- relevant authorities – to facilitate safeguarding, the detection of crime or the collection of taxes or duties;
in each case, in accordance with this Privacy Policy.
Additional sharing (volunteers, events and third-party systems):
We may also share limited Data with:
– trusted third-party service providers who process Data on our behalf (for example, website hosting, email delivery, form processing, payment providers, ticketing systems and volunteer/event administration tools), where this is required for website operation and event delivery;
– venue partners and event safety leads where necessary for operational coordination, safety and safeguarding;
– team leads or authorised crew members who need access to volunteer/participant information to manage roles, shifts, safety and incident escalation.
Where we use third-party processors, we aim to ensure appropriate contractual protections and access controls are in place, and we only share what is necessary for the purpose.
Keeping Data Secure
14. We will use technical and organisational measures to safeguard your Data, for example:
- access to your account is controlled by a password and a user name that is unique to you.
- we store your Data on secure servers.
- payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.
15. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: [email protected].
16. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit https://www.getsafeonline.org/. Get Safe Online is supported by HM Government and leading businesses.
Additional security note (volunteering and sensitive information):
If you choose to provide information relating to health, access needs or safeguarding concerns, we will treat it as sensitive and restrict access to authorised people only, using appropriate controls.
Data Retention
17. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.
18. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
Additional retention guidance (volunteers and events):
To make retention clearer for event participation, we typically apply the following approach (unless a longer period is required or permitted by law):
– volunteer/participant account and application records: retained while your account remains active and for a reasonable period after your last activity to support repeat events and administration;
– shift/attendance records and policy acknowledgements: retained for a reasonable period to support safety, quality improvement and future planning;
– incident and safeguarding records: retained for longer where necessary due to the nature of the record, safeguarding requirements or legal/regulatory reasons;
– marketing consent records: retained until you withdraw consent or opt out, or until no longer required.
You can ask us for more detail about current retention periods for a specific category of Data by contacting [email protected].
Your Rights
19. You have the following rights in relation to your Data:
- Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
- Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
- Right to erase – the right to request that we delete or remove your Data from our systems.
- Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
- Right to data portability – the right to request that we move, copy or transfer your Data.
- Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
20. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: [email protected].
21. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.
22. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
Additional note (volunteers and operational communications):
Where we need to contact you about volunteering or event participation (for example shift changes, safety information, joining instructions or cancellations), we may do so as part of administering your involvement. This is separate from marketing, and you can still opt out of marketing communications while receiving essential operational messages.
Links to Other Websites
23. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.
Changes of Business Ownership and Control
24. Unconventional Conventions Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Unconventional Conventions Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
25. We may also disclose Data to a prospective purchaser of our business or any part of it.
26. In the above instances, we will take steps with the aim of ensuring your privacy is protected.
General
27. You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.
28. If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.
29. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
30. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
Changes to This Privacy Policy
Unconventional Conventions Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.
You may contact Unconventional Conventions Ltd by email at [email protected].
This policy was updated on 21st February 2026.